Our Philosophy

“…home fragrance should inspire, uplift, motivate, excite, seduce and relax…”

Jonathan Ward London was founded on a simple philosophy forged from integrity.

Our personal environments have become increasingly sacred in the face of the challenges, stresses and occasional chaos of modern life. Jonathan Ward London seeks to enhance your personal space with an olfactory experience delivered with meticulous attention to detail. We believe in the importance of personal sanctuary, and want to help create and enhance yours with transformative fragrances.

Achieving a personal dream need not be at the expense of people or our increasingly fragile surroundings. Modern business practices can be forged with integrity and honesty and we have built Jonathan Ward London on this principle. We practice a simple, ethical approach towards trading and towards our partners and friends.